A mobile app designed to connect travelers to one another. The idea is to create new adventures out of likely friends who just haven’t met yet. Travel alone or in groups to destinations by searching for or creating trips.
Based on statistics gathered by the GoNow team, the most likely users are ages 18-34 and extroverted individuals who love new experiences. To tap into this demographic, a bright, fun and familiar brand was created using bright photography, outdoorsy yet modern colors, and a simply functioning mobile app.
UI/UX Design, Strategy, Illustration, Social Campaigns
A blend of illustrations and photography was essential to ensure the brand didn’t feel too green. The idea was to bring some real-life elements into the feed so people understood traveling using GoNow is actually possible.